West Ham United – Playing It Safe – The Future Of West Ham United

While the move is widely expected to attract new investment to the club which could potentially fund their rise in the league the owners need to tread very carefully. While they have purchased a few players in this summers transfer window with more expected arrivals they need to ensure one thing stays the same. The club must remain a Premier League outfit. A drop into the Championship for The Hammers would scupper all current plans for the club and their move and could spell financial meltdown. The biggest opportunity for West Ham will be the advertising possibilities after their move. The Olympic Stadium will still host some of the biggest sporting events even after they move in and the Hammers will have full control over advertising no matter what the sport. The income this could generate could elevate the club into a financial state they have never been in before.

The talk amongst West Ham fans who agree with the move is that the new stadium, extra funds and bigger exposure could lead to West Ham being taken over in the same way teams like Chelsea and Manchester United have and have a multi-billionaire who would be more than willing to pump millions into West Ham to get them World Class players and push for a first ever Premier League win. Of course this is wishful thinking and while most of the teams outside of the top four of the Premier League wish this the chances of it happening are very slim. When Chelsea was taken over by Roman they had no worries of spending and salary caps and the Man City owners came in just before the cap came into play meaning that they could spend £100+ million rebuilding their squads but West Ham may not have the same opportunities and will have to settle for a very slow build to the team with substantial investment in the following 3-5 years after their stadium move further up the table and maybe fight for the Premier League.

In my opinion the move to the Olympic Stadium was the right one to make and the two David’s are making funds available to Big Sam to try and stay in the Premier League but I just feel that the club has to be very cautious going forward. They recently told Big Sam that he needs to adapt a more attacking style of play to entertain the fans but this is a manager that is the king of not getting relegated and keeping a team in the top flight. The fans are with him one week and against him the next but fans need to understand that his job for the next couple of years is none other than to ensure survival in the Premier League. Better things will come and in the years to come West Ham fans may be singing “We are the champions” but for the time being do as you’ve always done best and get behind your team and manager no matter the match outcome and be that important 12th man you have always been for the club.

West Ham will move to the Olympic Stadium in 2016.

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